Given today's fast-paced lifestyle and increasing emphasis on convenience, housing preferences for the middle-income population are increasingly veering towards integrated and professionally-managed townships.

Along with economic growth over the years, Asia's middle-income population has expanded. Coupled with rapid urbanisation and rising affluence, they have created a huge market potential for residential townships that embrace a pleasant living environment with convenience and security.

Modern and reasonably priced homes, a good road and public transportation system, the convenience of various amenities within easy reach, security and conducive living environment are the main attractions of well-planned integrated townships.

Capitalising on Keppel Land's experience and expertise in developing integrated large-scale lifestyle developments, Keppel Land continues to pursue its township strategy in promising cities in Asia.