In the long-term, the Company hopes to work towards being an employer of choice, an organization that people will want to join and where employees feel proud to be affiliated with.

Regional Challenges

Keppel Land’s regional investments add another dimension to human resource management. When recruiting, developing and retaining employees in regional positions, the Company is mindful of key considerations such as adaptability and ability to thrive in a cross-cultural environment. Careful considerations of local cultures and the management of these expectations enable us to make appropriate placements of key personnel in specific locations. While efforts are made to maintain a consistent human resources policy across the Group, some practices are modified to suit the particular norms of local cultures.

Regional operations have all participated in the Human Resources Development Programme, jointly organised by the Productivity and Standards Board, and the Association for Overseas Technical Scholarship, to ensure the adherence to the “best practices” model.

For strategic collaboration and communication of corporate objectives across the Group’s regional offices, a regional conference is organised every year.

In March 2000, key marketing executives from around the region converged in Singapore for a lively forum with brisk exchanges of new ideas and initiatives, cross-learning opportunities and camaraderie.

Staff getting a first-hand account of the latest corporate objectives from management at the regional conference.