SEDONA HOTELS INTERNATIONAL

Sedona Hotels International continues to deliver the best in hospitality and comfort, ensuring the highest standards of service quality in all its hotels and serviced apartments.

Operating under the Sedona Suites brand name, the serviced apartments in Hanoi and Ho Chi Minh City have performed well. Despite keen competition in both cities, Sedona Suites Ho Chi Minh City and Sedona Suites Hanoi have achieved high occupancies of 96% and 92% respectively.

In Myanmar, business travellers have declined as a result of the continuing trade sanctions. The leisure market has also been adversely affected, especially in the Japanese market as direct flights from Japan to Myanmar have been cancelled.

Sedona Hotel Yangon’s occupancy for the year was about 45% for the 175 rooms in operation.

Sedona Hotel Mandalay fared better than the Yangon property, achieving an occupancy of 95% for the 56 rooms in operation this year, up from 82% in 1999. The Crescent on Bayswater in Sydney performed well, enjoying an occupancy of 78%.

Marketing Initiatives

Sedona’s marketing strategies have moved into cyberspace, and the “eyeballs” garnered have translated into substantial room nights for all properties.

The corporate website now provides real-time online reservations for Sedona’s Internet-savvy customers.

Sedona also participated in major trade shows like the Asean Tourism Forum held in Bangkok, International Travel Bourse in Berlin and Travel Indonesia Mart and Exhibition in Jakarta.

Strategic Alliances

Sedona has been actively seeking strategic partnerships with travel partners such as airlines and travel agents. To create synergy with these partners, Sedona has designed promotional packages to Myanmar, Australia and Indonesia.