The marketing launch of Caribbean at Keppel Bay also served as a platform for the cross-selling of the Keppel Group’s products and services. Buyers could purchase homes bundled with a competitive Keppel TatLee Bank mortgage loan, a fire insurance policy from Keppel Insurance and a Keppel Life credit card along with other benefits.

Almost 200 apartments, including penthouses,were snapped up during the soft launch in August outperforming all other market launches in the third quarter. So far, 310 out of the 430 apartments launched have been sold.

To help visitors and potential buyers imagine what living at Caribbean would be like, a 3-D animated fly-through was commissioned from a leading Australian visualisation production house. The fly-through with its specially rendered 3-D images depicting the entire sprawling development with its facilities such as clubhouse, lagoon with water features, swimming pools and water-edged pavilions helped buyers visualise the unique waterfront lifestyle.

Analysts were invited for a presentation and special preview before the public launch. At the public launch, visiting families were given personalised tours of the show apartments with its distinctive lifestyle features such as the full-height glass windows, a half-sunken bathtub, and the smart home features. A comprehensive website www.caribbean.com.sg provided a virtual walk-through of the showflats, floor plans, information on the location and amenities, as well as a history of the site.

With its 1,200 m long shoreline, Keppel Bay is about gracious waterfront-living in a premium location. The unparalleled premium location has the sea and Sentosa Island as its frontage, Mount Faber as its backdrop, the Keppel

It enjoys easy access to major expressways and is ten minutes’ drive to Raffles Place, the heart of the financial district. The new HarbourFront MRT station, which is scheduled for completion in 2003, is also within walking distance and only three MRT stations from the Raffles Place Interchange.

This rare confluence of location strengths are factors which help to raise Keppel Bay to crown jewel status.

However, the key attraction of Keppel Bay is the waterfront lifestyle - the experience of living by the sea. This was borne out by buyers surveyed after they had purchased the homes: almost everyone identified the one compelling reason for purchase as the proximity to the seafront. The waterfront-living experience has been carefully woven into the modern architecture and design complete with quality finishings, and the conversion of the existing historic docks into private waterways within the development.

To maximise the views of the sea and waterways,Caribbean at Keppel Bay’s 22 apartment blocks are stepped gradually from four to ten storeys. Apartments have been designed from the inside out to have optimal water views through full-height glass windows. Residents can look out to the sea and the marina, views of the private waterways, lagoons, swimming pools and water features. Pavilions and courtyards encourage residents to interact within the development. Providing a subtle link to its heritage, paving materials will be selected to echo the character of the docks.

Apartment types in the project range from two-bedrooms to penthouses with floor areas ranging from 840 sf to 6,135 sf.There are a total of 71 different layouts. The development is slated for completion in 2004.