Corporate Profile
Milestones 2001
Chairman's Message
Board of Directors
The Group at a Glance
Financial Highlights
Simplified Balance Sheet
Half-Yearly Results
Five-Year Financial Profile
People Count

At the Helm
Key Personnel
Organisational Structure
Human Resources and Community Relations
Investor Relations
In Harmony with the Environment

Focus: Market and Prospects
Asian Economic and Property Round-Up
Change and Impact
In Retrospect... and Prospects
The Year in Review
Market and Operations
Sedona Hotels International
Feature
- Positioning for China
Finance
Analyses
Segmental Reporting
Value Added and Productivity
Value Added by Segment
Value Added Statement
Property Portfolio Analysis
Gearing Structure
Statutory Report and Accounts
Directors' Report
Statement by the Directors
Auditors' Report
Profit and Loss Accounts
Balance Sheets
Group Statement of Changes in Equity
Company Statement of Changes in Equity
Consolidated Cash Flow Statement
Summary of Significant Accounting Policies
Notes to the Accounts
Subsidiary and Associated Companies
Corporate Governance
Corporate Information
Corporate Information
Corporate Structure
Calendar of Financial Events
Shareholder Information
Statistics of Shareholdings
Notice of Annual General Meeting
Share Transaction Statistics
 

    Human Resources and Community Relations
HUMAN RESOURCES

Cultivating the Asset-light Approach

The chaIlenge ahead is to encourage staff to change their mindsets and acquire new skills to be adept at the asset-light approach that the Company has embraced. To this end, human resource management will focus on attracting suitable individuals, developing the necessary skills, and implementing a performance management system which provides incentives for individuals who excel well in this new operating environment.

Human resource management will support the strategic goal for Keppel Land to transform itself from a property landlord holding investment assets to a developer of outstanding trading properties, and manager of property funds. Henceforth, attracting and developing the right talent who are able to execute the asset-light approach will be the focus of human resource management.

New Performance-based Management System

The sudden deterioration in the business-operating environment in 2001, especially after the September 11 events in the US, required rationalisation of staff benefits and rewards to help the Company to ride out this difficult period. Plans to introduce a flexible benefits system, the Keppel Land Flex Plan, have been put on hold. Cost-saving measures were also undertaken with senior management taking a pay cut of 7% to 10%, and the implementation of a wage freeze across the board.

Nevertheless, existing procedures and policies will continue to be reviewed and streamlined to keep pace with the increasingly competitive marketplace for new skill sets. Currently, the Company is looking into a performance measurement system. The new system aims to recognise and reward capabilities which will help the Company transform from landlord and property investor to property developer of quality properties. Under the new system, rewards will be linked directly to employees’ contribution, responsibility and accountability. In addition, it seeks to improve existing procedures for greater consistency and transparency in performance evaluation as well as inculcate a performance-based reward culture.

The review of the performance measurement system, together with the review of the remuneration structure, and management development, is part of a wider effort to develop Keppel Land into an employer of choice.

Training and Development

The Company remains committed to developing employees’ potential through continuous training and development. The asset-light approach requires staff to be creative in their thinking and approach. Staff must explore ways to structure deals with attractive profit margins without over-reliance on heavy capital investment.

Training programs were designed and provided to key executives tasked to spearhead the asset-light strategy. Some of these programs include asset securitisation and property fund management. The change in Keppel Land’s business strategy has presented opportunities for timely training and development which reflect the close relationship between Keppel Land’s business objectives and human resource initiatives.

In 2001, several property management employees were re-designated to reflect their greater job responsibilities after they completed a course specially customised by Temasek Polytechnic, and proved their suitability in their new roles.

With its commitment to harness IT to upgrade productivity, Keppel Land was among the pioneer batch of companies that participated in the National IT Literacy Program, a nationwide initiative spearheaded by the Ministry of Manpower and the Infocomm Development Authority of Singapore, to impart basic computer knowledge and internet skills. Close to 70 staff have attended the 14-hour course.

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