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REVIEW OF OPERATIONS
SINGAPORE
RESIDENTIAL
New Launches
Cluny Hill
As part of the Company’s direction to unlock value,
Keppel Land launched for sale the bungalow plots in the
exclusive good class bungalow enclave at Cluny Hill in
2001. The 303,697 sf (28,214 sm) site, when redeveloped,
will yield a net saleable land area of 249,790 sf.
The freehold site provides the most prestigious address
in prime District 10. Perched on a hilltop overlooking
magnificent greenery of the Botanic Gardens, it is close to
the embassy row and the Orchard Road shopping belt.
Buyers are able to purchase plots with land area ranging
from 15,070 sf to more than 30,000 sf to build their own
dream homes. Keppel Land will also provide architectural
design and project management services for the entire
process from conceptualisation to completion for buyers
who prefer to have pre-designed homes and wish to
avoid the hassle of having to project-manage the
construction. For those who wish to engage design
services, three experienced architects specialising in good
class bungalows have been commissioned.
The 16 proposed bungalows would be architecturally
unique and also exude grandeur as well as elegance.
Each of the bungalows will have a plot size of at least
15,070 sf and a gross floor area of about 8,500 sf.
To date, six of the 16 plots have been sold, generating
$44.6 million net profit.
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Overwhelming response at Amaranda Gardens’ launch resulted in
almost all units sold.
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Amaranda Gardens
Located along Serangoon Avenue 3, this 189-unit
condominium development comprises of 2-, 3-, 4-bedroom
apartment units and penthouses. Unit sizes range from
990 to 3,864 sf. Amaranda Gardens is near the upcoming
Serangoon Central Mass Rapid Transit (MRT) station and
renowned schools like St Gabriel’s Primary School, Rosyth
School, Nanyang Junior College and the future Australian
International School.
Facilities include tennis courts, a basketball practice
court, a free-form swimming pool, barbecue pits and
jogging paths. It also boasts an adventure park complete
with a tree-house, rope pyramid platform, slide tower,
net walkway and monkey bridge.
To date, all units have been sold save for a few
penthouses.
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M A R K E T R E V I E W
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RESIDENTIAL
Market Subdued by Economic Downturn but Demand Picked up Towards Year End
The Singapore residential property market was relatively subdued in 2001, due mainly to the economic downturn which
was exacerbated by the September 11 attacks in the US. The Singapore economy contracted by 2% in 2001, after
achieving 10% growth in 2000.
Based on the URA residential property price index, prices of residential properties fell by 11.7% in 2001.
In view of the economic downturn, the Government had, in the second off-budget measures in October 2001,
announced a series of land/property-related measures which include:
- Suspension of land sales for the rest of 2001 and 2002. Instead, unsold parcels are put in a reserve list to be activated if
there is interest.
- Removal of capital gains tax on property sales within 3 years of purchase.
- Lifting of restrictions on foreigners obtaining housing loans in Singapore dollars.
- Exemption of property tax for land under development till October 2003.
In November 2001, there was further relaxation of the 20% cash downpayment ruling, allowing developers to defer
half of the downpayment i.e.10% till the issue of the Temporary Occupation Permit (TOP). This helped to spur buying
interest as witnessed by the successful launches of The Edgewater and Amaranda Gardens by Keppel Land in late
November and early December 2001, for which the deferred payment scheme was implemented. Several other projects
launched around the same period were also well received by the market. A total of 2,839 new private homes were sold in
the primary market in 4Q 2001, nearly double the sales volume in 3Q 2001.
Going forward, the residential market is expected to improve in 2002, with pick-up in demand and signs of economic
recovery. The Ministry of Trade & Industry has in February 2002 revised Singapore’s 2002 growth forecast to 1-3%,
up from the previous forecast of -2 to +2%, made in October 2001.
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