Corporate Social Responsibility
Contributing to the Community
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| Keppel Land promotes employee volunteerism through the Keppel Volunteers programme. |
Adopting Best Practices
Keppel Land believes in contributing to
and positively impacting the communities
where it operates. It constantly strives
to adopt and implement best practices
in its business operations, with the aim
to conduct its business in a socially
responsible and ethical manner, engaging
stakeholders, protecting the environment
and contributing to the communities.
Keppel Land has been a member of the
Singapore Compact, a national society
with the aim of furthering the corporate
social responsibility movement in
Singapore, since 2006. The Group is
also one of the founding and charter
members of the Investor Relations
Professionals Association (Singapore),
which aims to cultivate best practices
and enhance the professional
standards of investor relations locally.
Caring for the Community
Recognising that charity goes beyond
monetary contributions, Keppel Land
and its staff offer their time and ability
to create effective and sustainable
programmes for the community.
Keppel Volunteers
As part of the Keppel Group's Volunteers
programme to encourage good corporate
citizenship, Keppel Land continued to
support the schools under its adopted
charity, the Association of Persons with
Special Needs (APSN). Staff are given
two days from work a year to participate
in the programme, which is now into its
ninth year.
Championing Charity Causes
For the second consecutive year,
Keppel Land and sister company
Keppel Integrated Engineering were
platinum sponsors for the second
Semakau Corporate Environmental
Outreach Run in October 2008.
Organised by the National Environment
Agency, the run raised funds to benefit
local environmental non-governmental
organisations in their community
outreach programmes.
Keppel Land also sponsored a SMRT
'Heart Train' and helped raise $200,000
with a charity golf tournament to benefit
31 beneficiaries, in support of the
President's Challenge 2008.
During the Christmas season,
Keppel Land organised a Christmas
Bazaar and invited local and international
charities such as the Institute of Mental
Health, APSN, Cicada Tree Eco-Place,
Singapore Management University
Ambassadors raising funds for the
Elephant Nature Foundation, Tabitha
Foundation and the Riverkids Project
to showcase their products.
Keppel Land also collaborated with
World Vision to promote the 'Tree of Life'
campaign, a child sponsorship
programme which provides basic
essentials like clean water, food,
education, healthcare, and economic
opportunities to children, families and
their communities in developing countries.
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